Microsoft Launches Mobile Game Store To Challenge Apple And Google's Dominance
Microsoft launches the mobile game store in July to challenge Apple and Google's supremacy in the mobile gaming sector. The industry will surely be shaken by this move, bringing a new force into the mix. This new store will be the space where gamers can access various games, including Microsoft's first-party titles, and will be a substitute for the conventional Apple App Store and Google Play Store. The sector of mobile gaming has experienced strong growth recently so now millions of mobile game users worldwide download and play their games on smartphones and tablets. But Apple and Google then took the lead in the market and only through their shops were the developers allowed to sell their games under the condition of paying identical fees.
Microsoft's participation in the market may be the reason for the model to be shifted and to give a more developer-friendly and competitive alternative. Portfolio of First-Party as well as Beyond At launch, the Microsoft mobile game store includes the Candy Crush series and Minecraft, two of the console-part demarcations top-sellers. The fact that these games have already encountered huge success in other platforms' contexts significantly improves their positions on the Microsoft store and helps to set the stage for the platform's growth. Nevertheless, Microsoft has also reported that the store will be open to other publishers, thus allowing a wide variety of games to reach mobile gamers. The game's transition to consoles is indeed a key point as it brings developers the chance to expose their work to a whole new fanbase and potentially increase their profit. Microsoft boasted that it intends to provide developers with better revenue-sharing terms than Apple and Google. This will be a major factor in determining how many developers the platform will attract. On the other hand, the company has also announced that it will give the developers more control over their games, for instance, they will be able to manage their in-app purchases and subscriptions themselves.
The smartest way for the service to be able to go beyond the limitations of Apple and Google platforms is to use a web-based format on the Laptop Game store. Hereby, playing web-based games will be not limited to the app store outlets, but downloading such games directly from the website will be allowed. In this way, Microsoft will not pay developers the heavy fees of Apple and Google Play, and it then creates a better gaming experience for the players because, at this stage, the player won’t be driven into the third platform. By appointing the former hit Apple and Google directly where they are strongest and most vulnerable, the Microsoft mobile store a statement to the mobile gaming market. Currently, however, the two platforms pocket almost 30% of revenues of purchased games and in-app purchases that are via their app stores. Most of the devs (developers) are forced to make the tough decision between abandoning the project after a major revenue share (to Apple and Google) or remaining bi. The entrance of Microsoft to the game may maybe the thing that will change the existing model and offer a maker-friendly alternative that is more competitive in the market.
Furthermore, the revisited revenue-sharing terms and the tighter grip on the subject matter have made Microsoft appear even more presentable to game developers. By creating a digital intermediary Apple and Google would cut the development expenditures that developers incur, thus minimizing the amount of the fees these two tech companies take from developers as an expense the Gaming Space Games Microsoft’s Mobile Game Store is the First Step towards the company’s Strategy in the Gaming. The firm has achieved the superiority of console and PC games with Xbox and Windows already and now aims to penetrate the mobile gaming market. The only console that gives players the experience of playing on the desktop, console, or mobile control is Xbox. Through all these platforms, is unifying gaming by console. This is the reason why it is Microsoft that will beat the others in the gaming market.
Microsoft's gaming intentions are not only targeted at the mobile game store. They seek to offer gamers an end-to-end experience from the point of purchase through content management. Besides, the company has disclosed the idea to develop a new gaming platform, xCloud, which will enable gamers to play high-quality games on any device. Such a platform will connect the mobile game storee that was designed to have increased usability and ergonomics for game lovers across all devices.
Microsoft mobile game store's July launch improves the whole mobile gaming industry greatly. The platform is web-based, first-party titles are present there, and other publishers can also use it which makes it a new alternative to the Apple and Google stores dominance. With the gaming industry invariably developing, it will be worth seeing how Microsoft's move into mobile brings about a sea of change that may shape the future of gaming. Microsoft is a brave player in the mobile gaming arena with a skepticism of how his strategy will work in appealing to the players as well as developers. Its revenue-sharing terms are very competitive, and its approach is very friendly to developers, as well as, the whole gaming experience is very smooth, all these things make Microsoft a major player in the gaming industry. The mobile gaming industry is now one of the main players in the gaming market and we can be sure shortly the Microsoft mobile game shop is going to adjust and transform together with the changing landscape.